How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It is also among the very painful, annoying and stressful things things which has occurred to me personally. So here's the brief list of what I have discovered as its first manager, CEO and adviser.
Constantly be Prepared to Engage
Stories, case studies, experiences, consequences -- those would be the stuffs of the future. There are tons of theories, tons of how-to's, heaps of revenue discussion in our day and age. Stories hold enormous weight in pinning down a potential customer to a purchase.
Exterior of a revenue perspective, story-telling in your circle of friends can make a huge impact in rippling out your company to other people. My very first enormous client (that's still my customer to date) came from a short chat while driving the train on my way for my afterward day occupation. I ventured into one of my college-mates there. We weren't really close. I told him that I was into SEO and shared its own worth and also what it did for my own website. He said that he would refer me.
Turns out that he did. I got to close the deal.
After that lesson, then I never ceased evangelizing.
Yes I know, you want to get paid per hour. While it may be true that everything you understand is well worth every penny to everything you're charging, totally free consultations build trust. More often than not, it's let me get the entire organization.
Clients love the small things. They also feel much more secure once you give them more information about what they're getting into and what they need to understand about other facets of online marketing. You can leverage on giving them what they desire to understand rather than informing them vague generalities about the industry.
I have a client now that signed up to their principal product's SEO and signed up using another SEO firm because of their new product's SEO. They wanted to see who's the greater SEO services supplier. While I am easily 60% more costly in my yearly retainer than the other SEO business, I gave away free consultations to the owner.
"Call me anytime in the event that you need anything -- except for money." , I stated. And that he did. He called up to wake me up frequently times (I sleep soundly and wake up late while he's an early bird). But it was all worth it.
The entire company is now awarded to us and we are only waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they are doing a good job or not. What I do understand is that I gave away free, anytime consultation -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You have to know that SEO especially here in the Philippines is still considered 'fresh' by many businesses. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' plus also a free market means that the price range is mad.
There are businesses offering SEO for as little as $300 per month. And yes, they claim that it's white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in one month.
Louis Vuitton can afford to charge that much because they're all for quality and exclusivity. I want to be a business like this. That's 1 reason why people give customer exclusivity because of their niche/industry. And we also charge premium for this.
Businesses can butt-heads on lowering costs. It may be the weapon of choice for many SEO firms. Additionally, it is a vicious, downward spiral. The clients win and the search bling smartphone case engine optimization industry loses.
My weapon of choice is raising the quality of our services and building a new. That way, pricing is both secondary and I'm very satisfied with the few really good customers I have.
Think like Louis Vuitton. Win.
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How to Begin an SEO Company with NO Technical Skills.
All you need is a computer and mobile phone to work from everywhere you wish to. This is a real company you can be proud of.
Also watch bill from previous elephant handler who had been making $19k annually for $3k in one week.
I look forward to speaking with you and enable you to start making money in another 30 days.